Head of Partnerships

This role is responsible for defining and delivering Betfred’s digital partnerships strategy to drive acquisition, existing customer retention and brand value. The role owns partner portfolio development, commercial performance, relationship management and delivery standards across the Partnerships function.

You will be passionate about relationship management and maximising current partnerships. You’ll

also have good experience in adding relevant partners, meticulous analytical skills and a commercial

understanding on how partnership and affiliate programs work.

Responsibilities

RELATIONSHIPS

● Maintain and develop relationships with current Betfred partners, keeping regular contact and

face-to-face time

● Identify and onboard new relevant partnerships to Betfred, working with the commercial and

compliance team negotiating deals and contract deliverables

● Develop relationships with partners to grow loyalty and improve revenue

● Own conference and key partner event activity managing to budgets and generating profitable partnerships

ANALYTICS/STRATEGY

● Seven figure budget planning and management throughout the year

● Oversee weekly performance and report back with key learnings and informed solutions

● Optimising campaigns continuously through data analysis

● Implement strategies to increase Betfred’s acquisition, retention and brand awareness

● Ensure all campaigns and partners are compliant to legal standards and correct compliance procedures are in place

● Support and feedback on current and upcoming campaigns to be promoted

PLANNING

● Plan all B2B brand exposure over the financial year and budget accordingly

● Conference planning - including stand exposure, design and merchandise

● Maintain strong ROI and consistently review partnership agreements

● Plan and execute all partner events used for relationship building

TEAM

● Manage the partnerships team to deliver strategy & KPIs

● Hit personal and team KPIs

● Train and develop all team members

● Work with internal teams or key stakeholders to ensure all cross projects run smoothly

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you'll need to succeed

Essential

• Educated to degree level or equivalent, ideally in Marketing or a related subject.
• 4+ years in partnership or affiliate marketing management
• Relevant experience in running B2B relationships and campaigns
• Great relationship skills
• Ability to analyse campaign data and make data-driven decisions.
• Experience in managing large budgets
• Excellent communication skills
• Staff management
• Excellent written and verbal communication skills.
• Microsoft and Google Campaign Manager experience
• Ability to work in a team and a fast-paced environment
• Strong organisation and project management skills.

Desirable

• Keen interest in all sports
• Industry experience
• History in working on any affiliate tracking platforms
• Passionate about the Betting and Gaming Industry and our Customers
• Proactive and Innovative
• Punctual and organised
• Detail oriented

Professional

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.